“By integrating the total workflow, from advertising proposal to airing a campaign, we will be able to serve our customers better, be more responsive to changing client and market needs, and run a more efficient sales operation”, said Bruce Abraham, Group General Manager Television.

Southern Cross Broadcasting is the third client to adopt the complete IBMS system, joining Discovery Networks International and Network Ten. IBMS will fully integrate the entire regional television broadcast operation, optimizing the management of advertising airtime yield and inventory. Replacing four separate systems, IBMS will manage sales, traffic and program scheduling from a single Oracle database, enabling Southern Cross to standardize work practices, and eliminate potential errors and the substantial cost of multiple data entry.

As a leading broadcast organization you may well be considering:

• Centralizing the management of your key business processes, to efficiently operate multi-stations from one central location
• Modernizing your selling system to enable new and better ways of selling
• Launching new channels and on demand services with minimal additional operating costs

If so, schedule some time with us at NAB 2003, Las Vegas, 7-10th April, and find out more how IBMS has transformed the operational efficiency of over 20 broadcasters around the world, including household names such as Discovery, National Geographic, Playboy, Sky Latin America, BSkyB, and Network Ten.

Pilat Media and Omnibus Systems have been developing a shared vision in which broadcast management systems drive automated playout systems in real time. As a result, all content changes are subject to business rules, enabling 'just in time' advertising, reduced regulatory or program rights violations, and the automation of 'as run' reconciliation. Download the White Paper to find out more, and why all broadcasters will work this way in the future....

Pilat Media has opened a new regional office in Denver, Colorado to further support its rapidly expanding current and new client base in North America and Latin America. Pilat Media’s regional presence in Europe, North America and Australia demonstrates its commitment to support its global client base locally as well as from its London headquarters.