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"IBMS is a modern, intelligent selling system which
allows our business to grow and enables new and better
ways of selling", said Bruce Nicholas, IT project
manger, Network Ten.
Network Ten is Pilat Media's joint development partner
for the new IBMS Cross-Media Ad-Sales system. Designed
for multi-channel operations, the new system enables
Network Ten to sell airtime across its pan-Australian
network from one system, significantly improving yield
management. Fully integrated with IBMS, the new system
enables the centralisation of all sales and traffic
functions.
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"Our strategy is to create a single, central repository
of all critical data, from which we expect to drive significant
gains in efficiency", said Carol Watson, Director of Technology
& Services, at Flextech.
IBMS will be used to manage and streamline the full broadcast
value chain at Flextech, the content division of Telewest
Communications, including content acquisition, rights utilisation,
media tracking, programme scheduling and promotion planning
down to transmission.
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Fad or future revenue guarantee? The advent of digital services
has generated a lot of hype and hot air! This White Paper
argues that a critical foundation is the evolution of channel
management systems that enable broadcasters to integrate
- and centralise - existing operations in order to manage,
deliver and, increasingly, personalise their digital services
offerings.
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Showcased for the first time at NAB2002, Pilat will be demonstrating
the ability to review advertising avails and book spots
anywhere, anytime using a PDA!
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UK broadcaster Channel 5 has replaced its old software with
a new system from Pilat, which manages and supports its
full programme content and channel administration needs,
from acquisition to playout. Specifically, the integrated
Pilat system includes acquisition, music returns, media
tracking and programme scheduling as well as handling rights
utilisation and compliance issues.
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Despite the adverse stock market environment, Pilat Media
has completed its demerger and strengthened its financial
position to support further product development and continuous
service improvement.
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