The flexible configuration and business rules of IBMS equip the broadcaster with the tools to seize opportunities for revenue growth. By defining priorities and how inventory should be managed through automated placement, IBMS can optimize and maximize revenue opportunities.

Through the ability to sell many types of inventory - commercial, sponsorship, product placements, secondary events and more - IBMS ensures traditional and new revenue streams can be supported as part of the same business process.

Additional Revenue Management functionality includes inventory sell-out tools and rate escalation matrices. IBMS can monitor the sell-out rates (or stagnation) of any sales inventory, providing automated notification of desired rate increases and the reporting necessary to evaluate sell-out patterns, inventory usage, rate increases (or decreases) and overall revenue impacts.