Pilat Media acknowledges the needs of the broadcaster operating in a forever changing market and is actively working with its clients to develop new features for its flagship product, IBMS (Integrated Broadcast Management System), to meet those challenges.

Over 30 broadcasters across the globe, including some of the industry’s best known names, have chosen Pilat Media’s IBMS system to streamline and efficiently manage their business processes.

NEW IBMS features include:

• Active Workflow »
  An integral messaging and notification process which streamlines the communication between departments. This process enables users to monitor and automatically update in real-time, data and task changes in the system.

• Promotional Campaigns »
  A new advanced Promotion Planning module to achieve more targeted promotion placement and better exploitation of the inventory. Productive analysis of statistics is used to set ratings targets for campaigns.

• Auto-Generation of Campaigns »
  Provides the ability to set advertising sales campaign targets and auto-generate proposals to achieve these targets. This is a fast and automated tool which allows proposals to be created by using accurate, available inventory and placement rules and be processed based on the desired workflow and approval procedure.

• Program Change Management »
  Analyzes the potential impact on revenue and ratings based on program changes made to the schedule.

• Centralized Customer Management »
  A‘one advertiser/agency account philosophy enabling broadcasters to easily perform corporate reporting and analysis for each client advertiser and/or agency across the globe.

• Strategic Scheduling »
  Provides the ability to create and evaluate alternative scheduling models based on program budgets. By allowing schedulers to plan and test scenarios before having any impact on other system users, this gives them the freedom to model schedules to achieve the right financial balance.

• Inventory Management »
  Monitors the sales activities, pricing and business performance more proactively, to optimize the use of commercial inventory and maximize revenues. Access to real-time inventory information enables broadcasters to effectively track inventory, put a rate against it, bill, invoice and analyze.

• Revenue Management »
  Access to the right information to determine better and more effective rates. Using integrated rate escalation capabilities and real-time avails enables broadcasters to decide the strategy for analyzing inventory sell out, availability and pressure on inventory. Allowing broadcasters to recommend rate increases as inventory is sold, or even proposed, based on the organizations’ business rules.