Traditionally, broadcasters have purchased discrete software applications to solve specific business problems, such as sales, traffic, program scheduling or rights management. The result: many separate systems and lots of duplicate data entry and costs. IBMS is different.

IBMS is the most tightly integrated and functionally rich system available for managing your entire broadcast business or, indeed, for managing clearly defined parts of the business. And its designed from the ground up to seamlessly integrate business processes, information and intelligence into a unified, connected, more efficient business operation.

From fragmented to integrated

To optimize airtime, or maximize the value of program inventory, for example, requires different departments to exchange data quickly and easily: sales and traffic, or program commissioning and the log. To achieve this with discrete applications would require time-consuming and costly integration and customization. By contrast, IBMS is a complete set of flexible, integrated application modules which work together to deliver the highest levels of business efficiency.

The right information at the right time

Since all IBMS modules are engineered to work in unison, you get the job done better and faster using fewer resources. For example, spot avails are updated instantly as bookings are made. Your business gets better information, at the right time, and at a lower cost, because everyone is looking at, and able to make decisions from, the same data.

Lower cost of ownership

IBMS is the first complete set of applications for broadcasters that is integrated around a single, complete database, allowing all applications to share the same information. As a result, you can eliminate the duplicate maintenance, support, training and hardware costs involved in maintaining separate systems.

Improved Forecasting

By integrating both Sales and Scheduling management in a single system, broadcasters can more accurately predict revenue opportunities for future schedules as well as accurately monitor target revenue by programme against actual performance.

Greater control of inventory

The integration of both sales and traffic enables broadcasters to more accurately predict and measure demand for any given piece of sales inventory. This, combined with full control over spot pricing from both a rate card and a deal perspective, enables broadcasters to achieve the highest possible yield per spot.

Higher level of standardisation of deals in the market

Since IBMS maintains all of the clauses that go with a deal, broadcasters have control over the scope and detail, as well as the ability to reference previous deals for potential trend analysis. Security features also allow restrictions to be imposed on the ability of deals to be modified, enabling higher levels of standardisation to be maintained.

Refocusing sales reps from clerical to revenue generating activities

The design essence of IBMS is to achieve substantial gains in efficiency and effectiveness. This philosophy provides the opportunity to provide direct linkage between buyers and the airtime sales system, reducing dependency on sales reps and increasing throughput.