Covers the sales lifecycle - from brief through negotiations, and finally, confirmed bookings. IBMS provides a variety of booking formats to suit various workflow needs, including support for direct electronic booking. Spot availability is instantly updated as bookings are made, thus providing accurate airtime availability in real time. Proposals and Orders can be multi-channel, multi-product and multi-advertiser if desired - with full ratings and rate card utilization. IBMS' workflow engine allows for customized notification and messaging to ensure all departments are aware of updates and pro-actively address business needs. IBMS provides the ability to ensure that client requirements for placement preferences and exclusions are met. Using a multi-layer product hierarchy definition, IBMS can support product separation at many levels.

IBMS can monitor the achievement of sales targets set for the individual and groups within the sales force. Sales managers have the ability to move staff between groups but still review full performance history. The system maintains a complete history of assignments, allowing in-depth performance analysis over any period of time. The breadth of data held at spot level enables powerful ongoing pre- and post-transmission analysis by virtually any attribute: agency, client, proposal or order, sales executive, product and many others. Research and monitoring facilities cover rate and ratings analysis, as well as inventory usage and yield at campaign, channel or advertiser level.