Program Scheduling

Produces cost effective schedules, enabling sales to plan and sell inventory, and channel managers to fully optimize program inventory. The scheduling process evolves from high level genre-based planning, utilizing modeling tools and 'what if' scenarios. It is continually refined as specific programs and their related media attributes are being selected and placed. Inventory can be planned in single-channel and complex network-affiliate and multi-feed environments, allowing for optimal use of inventory and rights management.

Schedule views are user-defined to meet desired working practices. The multi-channel, multi-day graphical view enables program movements by intuitive drag-and-drop across the grid, while a daily view can be used for bulk operations across many channels and/or long periods. Schedules are also viewable via a web browser; enabling real-time viewing of released schedules by permitted internal and external organizations.

IBMS' sophisticated program change facilities enable users to process changes throughout the organization - programming, promotions, operations, transmission, sales and traffic - to ensure that all implications are addressed in a timely and efficient manner.

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