Analysis & Reporting

IBMS provides a wealth of operational and analytical reporting capabilities across the whole broadcast spectrum. With the most detailed information stored at the lowest possible level (e.g. spot-level), IBMS makes any reporting and analysis possible.

Hundreds of operational day-to-day reports are available and can be generated from the production database on demand. In addition, aggregated information can be stored within IBMS' data warehouse for fast response, offering sophisticated Business Intelligence (BI) capabilities for analyzing pacing, inventory utilization, ratings, yield and many other cost and performance attributes.

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