Pilat Media: Serving the Viewer's Digital Lifestyle

Information Release: 14 September 2004

The choice of channels (or services, as we like to call it in the digital world) is now even greater than last year. However, so many options do not necessarily mean that viewers are spending more time watching TV. With hundreds of services to choose from, the audience has now become fragmented and broadcasters need to utilise better tools to target the viewer with relevant content. Those broadcasters who are targeting specific audience groups are also increasing potential revenue by synchronising various promotional mediums such as TV, internet, mobile etc., thus gaining quick ROI and achieving desired ratings. This year, IBC gives you an insight into the elements of the Digital Lifestyle mantra, as well as discussing new revenue opportunities through cross-media interaction. Opening up these new revenue streams and ensuring that viewers select your content as part of their personalised viewing choice is now imperative to stay ahead.

Technology solutions adopted by broadcasters today must potentially enable them to create thousands of schedules and manage many individual pieces of content (media assets) quickly and efficiently. Leading broadcasters who are meeting their viewers' Digital Lifestyle have adopted enterprise-wide business solutions that are robust, reliable, and equipped to scale for future growth. The deployment of these systems mimics the trend we have seen in other adjacent business areas such as manufacturing and logistics where the adoption of ERP (Enterprise Resource Planning) systems has afforded large gains in productivity and achieved better service to customers.

IBMS (Integrated Broadcast Management System) from Pilat Media was "designed for digital" from day one to manage the entire broadcast business, encompassing sales, traffic and programme management operations in a single system. From conception, the system architecture seamlessly integrated business processes, business information and business intelligence into a single unified framework. The system's ability to store and manage an unlimited number of media assets, coupled with scheduling capacity for an infinite number of channels, enables full control of your valuable assets whether programme or sales inventory. For example, IBMS allows the handling of targeted campaigns for multi-tier selling and enables you to increase ad revenue through last-minute scheduling of commercial airtime prior to air. You can now sell spots for today rather than tomorrow.

IBMS also provides a barometer of your business via a set of extensive analysis tools and reports so you can react quickly to changes in viewer behaviour, to keep them interested and paying attention to your content and ads.

Broadcasters who adopt an integrated solution to leverage new technology to its full potential will reap the rewards on this investment through revenue growth and streamlined operations. See how integration can pay dividends by visiting Pilat Media at Hall 8, Stand 248.

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