Led by Ron Barlev, EVP Product Strategy, a highly experienced software development leader and methodologist.

Ron Barlev EVP Product Strategy
Ron supervises implementation projects, reviews project progress, directs project management and participates in Project Steering Committees and Governance Boards.
Prior to joining the Pilat Media in December 1999, Ron was a project Group Manager for SPL World Group Consulting in Israel. In this role he was responsible for the management of several information systems development projects, heading a team of 30 staff. Prior to this he held the positions of Chief Technological Architect of SPL World Group Consulting and was the Head of IT for the Israeli Defence Force Medical Corps, having previously qualified as a doctor.

Reporting to Ron are the system design, development, QA, documentation, implementation and data conversion teams.

Bob Lamb Chief Technology Officer
Bob graduated (1st class) as a materials engineer winning the prize for the most outstanding graduate. He worked within consultancy and education before joining BSkyB in 1988. He was responsible for the development and design of BSkyBs original SMS system leading a small team. He then moved to Magic for a short time before joining Pilat in 1992. He has been involved in most of Pilats major IT projects in the last 10 years. He managed the team that produced IBMS as well as contributing to the design and development of the application code itself. Bob has more that 15 years experience within RDBMSs and application design and development.

Geoff Hutton Chief Functional Architect
Formally educated via an HND in Computer Studies and more recently an MSc course in Human Computer Systems, Geoff has worked within IT since leaving college. Geoff has worked principally for software houses designing and developing a number of applications covering a wide range of business areas from Human Resources to Financial systems and Production Control. Geoff architected and designed MediaMachine, the channel management system acquired by Pilat through it's acquisition of Rebus Media Solutions, designing this from scratch to cover acquisition, planning, traffic and media management. Overall Geoff has over 25 years of experience of IT covering RDBMS, application and user interface design and software product development, as well as technical skills in a variety of environments including VB and Delphi.